Top 5 Beauty Retail Apps in Africa: Q3 2023 Performance Review

In Q3 2023, the top five beauty retail applications in Africa showcased notable performance trends across both iOS and Android platforms. The data, sourced from Sensor Tower, reveals detailed insights into weekly downloads and active user metrics.

باث&بودي وركس saw steady weekly download numbers, starting at approximately 4.9K at the end of June and peaking at 9.1K in the week of August 7. Active users for the app increased from 15.8K in late June to a peak of 20.4K in mid-September, before closing the quarter with 19.4K active users.

Source Beauty experienced significant growth in downloads, starting with just 16 downloads in the last week of June and reaching a high of 2.6K by the end of August. The app maintained a consistent download rate above 1K per week for the majority of the quarter.

Korean Skincare EU showed a strong upward trend in downloads, beginning with 369 in late June and achieving 1.5K by the end of September. Active user numbers mirrored this growth, starting at 2.3K and peaking at 5.7K in the last week of September.

Nykaa – Makeup/Beauty Shopping maintained a relatively stable download rate, fluctuating between 660 and 1.3K weekly downloads. Active users grew steadily from 7.6K at the end of June to 9.8K in mid-September, before settling at 9.5K by the end of the quarter.

Beauty Bar EG showed consistent download numbers, starting at 1.1K in late June and maintaining a range between 760 and 1.1K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.